Ben Settle Email Players 1 15 Portable -
In the world of high-stakes copywriting, Ben Settle’s "Email Players" newsletter is whispered about like a forbidden grimoire. It’s an offline, paper-and-ink publication known for teaching a "slacker-friendly" style of marketing that converts everyday, boring events into pure profit.
The story of the "1-15 Portable" refers to a specific, travel-friendly edition of his teachings. Here is a narrative of how those early lessons changed the game for a struggling marketer. The Grimoire of the Six-Figure Slacker
Elias sat in a cramped airport terminal, clutching a small, travel-sized field manual—the Email Players Portable Edition
. It was a 135-page "modified version" of Settle’s legendary $795 Street Smart Email system. Elias had spent his last few dollars on it, hoping to escape the "meat and potatoes" drudgery of his failing business.
As he flipped through the first 15 "issues" of distilled wisdom, the lessons began to click: The Nuclear Option
: He learned about subject lines so potent they forced opens even from the most apathetic subscribers. The Slacker’s Secret
: Settle’s "un-sexy" subject line format promised higher open rates than any polished corporate headline. Storytelling from the Gut
: Elias read how Ben turned a story about his dog pooping in the rain into a sales windfall. It wasn't about being professional; it was about being interesting.
By the time his flight landed, Elias had drafted his first "Settle-style" campaign. He ignored the "fake gurus" and their tracking software, instead focusing on building a "responsive list" for next to nothing.
Within 30 days, the "Portable" manual had done its job. Elias wasn't just sending emails; he was playing the game like a pro, earning "copywriting profits" while others were still stuck in "presentation-boredom". He had become a "Email Response Warrior," holding the keys to a business that worked only as hard as he wanted it to. or learn more about Ben Settle's daily email tips Email Players Newsletter
Title: Why Ben Settle’s “1:15” Rule is the Ultimate Portable Business Asset
If you follow copywriting or email marketing, you’ve likely heard of Ben Settle. He’s the curmudgeonly genius behind Email Players—a newsletter and blog famous for turning traditional marketing advice on its head.
But there is one specific concept Settle talks about that doesn’t get enough credit: The 1:15 ratio (and why it makes your business completely portable).
Here is what most gurus won’t tell you: You don’t need a team, an office, or a complicated funnel to make a great living. You just need a system that fits in a backpack.
What is the 1:15 Rule?
While Ben has written extensively about the "1-15-30" email sequence (1 email on day 1, 15 on day 15, etc.), the portable version of his philosophy is much simpler:
Write 1 email. Sell 15 copies of a product. Rinse. Repeat.
Settle argues that you don't need millions of subscribers. If you have a tiny, rabid "tribe" of buyers, you can write a single email from a coffee shop in Bali, hit send, and generate $1,500 (15 x $100) before your latte gets cold.
Why "Portable" Changes the Game
Most businesses chain you to a desk. You need customer support, inventory, fulfillment, and ads.
The Settle "Email Players" method is different. It is portable because:
- No Inventory: You sell digital info or high-ticket coaching. You carry nothing.
- No Paid Ads: You rely on daily email dialogue, not Facebook algorithms.
- The "Laptop Lifestyle" is Real: You can run this business from a phone. Literally. Ben is famous for writing emails on his iPhone while waiting for sushi.
How to apply the "1:15 Portable" method today
Want to make your business location-independent? Steal this Settle-inspired workflow:
- Build the List (The Hard Part): Get 200-500 email subscribers who actually like you. (Ben says "The money is in the list," but only if you offend the right people.)
- Write "The 1": Send one valuable, non-salesy email. Tell a story. Help them solve a tiny pain.
- Offer "The 15": In the P.S. of that email, offer a product for $15, $150, or $1,500. Aim for 15 buyers.
- Pack Your Bags: Once those 15 emails hit your inbox, you’re done for the day. Shut the laptop. Go outside.
The Bottom Line
You do not need scale. You need portability.
Ben Settle’s Email Players philosophy (specifically the 1:15 mindset) proves that you don't need to be a "big brand" to win. You just need to write one good email a day to a small group of people who trust you.
And you can do that from anywhere.
Are you running a portable email business, or are you still chained to your desk?
Ben Settle's Email Players 1-15 Portable is a specialized collection of the first 15 issues of his Email Players newsletter. It is designed as a condensed, actionable resource for email marketing and copywriting. What the "Portable" Piece Provides
Pre-written Email Templates: It offers a range of templates intended to help marketers quickly draft high-converting emails.
Tactical Insights: Unlike general marketing theory, these issues focus on "hard email marketing" instructions and psychological analysis of specific emails to show what worked and why.
Mobile-Friendly Learning: Ben Settle offers access to over 40 hours of content via a dedicated mobile app, allowing users to consume his training while on the go.
The "Settle Way" Methodology: The collection is intended to bring users up to speed on Settle's unique style—characterized by daily storytelling and high-engagement tactics—before they start receiving current issues. Core Content of Early Issues Ben Settle Email Players 1 15 Portable
Ben Settle's Email Players 1-15 Portable is a powerful marketing tool that offers a range of benefits for marketers. With its pre- 13.233.160.11 blog - Ben Settle
Unlock the Power of Email Marketing with Ben Settle's Email Players 1-15 Portable
Are you tired of struggling to get your emails noticed in a crowded inbox? Do you want to learn the secrets of writing emails that grab attention, build relationships, and drive sales? Look no further than Ben Settle's Email Players 1-15 Portable.
Ben Settle is a renowned expert in the field of email marketing, and his Email Players series is a highly sought-after collection of swipe files and templates that have helped countless marketers and entrepreneurs achieve success with their email campaigns. The Email Players 1-15 Portable is a comprehensive package that includes 15 of Ben's most effective email templates, along with his expert guidance on how to use them to get maximum results.
What You'll Learn from Ben Settle's Email Players 1-15 Portable
With the Email Players 1-15 Portable, you'll get instant access to 15 proven email templates that have been tested and refined by Ben Settle himself. These templates cover a wide range of topics and purposes, from lead generation and nurturing to sales and promotions.
Here are just a few of the email templates you'll get:
- The Attention Grabber: A template designed to grab the reader's attention and get them to open your email
- The Relationship Builder: A template that helps you build rapport and establish a connection with your readers
- The Problem Agitator: A template that helps you identify and agitate a problem, making your readers more receptive to your solution
- The Solution Presenter: A template that presents your solution in a clear and compelling way
- The Urgency Creator: A template that creates a sense of urgency and encourages readers to take action
Benefits of Using Ben Settle's Email Players 1-15 Portable
By using the Email Players 1-15 Portable, you'll be able to:
- Write more effective emails: With Ben's expert guidance and proven templates, you'll be able to write emails that get opened, read, and acted upon
- Save time: No more struggling to come up with ideas or write from scratch - Ben's templates give you a head start on creating effective emails
- Increase your conversions: By using Ben's templates, you'll be able to increase your conversions and drive more sales
- Improve your relationships: Ben's templates are designed to help you build rapport and establish a connection with your readers, leading to stronger relationships and more loyalty
Who is Ben Settle?
Ben Settle is a well-known expert in the field of email marketing, with years of experience helping marketers and entrepreneurs achieve success with their email campaigns. He's known for his straightforward, no-nonsense approach to email marketing, and his emphasis on building relationships and providing value to your readers.
What Sets the Email Players 1-15 Portable Apart
The Email Players 1-15 Portable is more than just a collection of email templates - it's a comprehensive guide to writing effective emails that get results. Here are just a few things that set it apart:
- Proven templates: Ben's templates have been tested and refined, and have helped countless marketers and entrepreneurs achieve success
- Expert guidance: Ben provides clear guidance on how to use each template, and how to customize them to fit your needs
- Portable format: The package is in a portable format, making it easy to access and use on-the-go
Conclusion
If you want to take your email marketing to the next level, you owe it to yourself to check out Ben Settle's Email Players 1-15 Portable. With its proven templates and expert guidance, this package has the potential to transform your email marketing and help you achieve your goals. Don't wait - get instant access to the Email Players 1-15 Portable today and start writing emails that get results!
Get Instant Access to Ben Settle's Email Players 1-15 Portable
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Don't miss out on this opportunity to revolutionize your email marketing. Get instant access to the Email Players 1-15 Portable today and start achieving the results you deserve!
Here is the content prepared for Ben Settle’s email list — “Players 1 to 15 Portable” — written in his signature punchy, contrarian, and benefit-driven style.
Subject: 1 to 15, portable
Hey [First Name],
Most people think “portable” means smaller.
Smaller laptop. Smaller course. Smaller commitment. ben settle email players 1 15 portable
Wrong.
Portable means you can take it anywhere and still use it at full power.
That’s why I don’t care about “scalable” systems for 1,000 people.
I care about what works for 1 player. Or 15 players.
And I care that it fits in your back pocket.
Here’s what “Players 1 to 15, Portable” actually means:
1. You don’t need a team.
One person with a brain and a backbone can run this. No VA. No “funnel builder.” No “strategy call.”
2. You don’t need a huge list.
Fifteen good buyers beat 15,000 tire kickers every day of the week. And twice on launch day.
3. You don’t need a desk.
If you can’t run your business from a coffee shop, an airport, or your couch… you don’t have a business. You have a hostage situation.
The “1 to 15 portable” method works because it focuses on one thing:
Direct response copy that sounds like a human wrote it.
Not a committee.
Not a chatbot.
Not a “brand voice guidelines” document.
Just you, talking to one person, solving one problem, asking for the sale.
That’s it.
Want to see exactly how I write emails that work for 1 person or 15 people — portable?
→ [Link to your product, e.g., Email Players or Settlegate]
No fluff. No “growth hacks.” No cult of scale.
Just copy that sells. From anywhere. To almost anyone.
Keep swinging,
Ben
P.S. If you need 500 “scalable” tactics to confuse your audience… I’m not your guy.
If you want one portable framework that works whether you have 1 customer or 15…
Click here: [Link]
You’ll thank me the next time you close a deal from a parking lot.
You're looking for guidance on Ben Settle's email players, specifically the 1-15 portable sequence. Ben Settle is a well-known email marketer and copywriter, and his techniques are highly regarded in the industry.
The 1-15 portable sequence is a email sequence that Ben Settle has used to great success, and it's designed to help you build a relationship with your subscribers and increase the chances of them buying from you.
Here's a general outline of the 1-15 portable sequence:
Email 1: Introduction and Welcome
- Introduce yourself and thank the subscriber for joining your list
- Set the tone for the sequence and let them know what to expect
- Keep it short and sweet
Emails 2-5: Building Rapport and Credibility
- Share a personal story or anecdote to build rapport
- Establish your credibility and expertise in your niche
- Provide value and insights to your subscribers
Emails 6-10: Providing Value and Educating
- Continue to provide value and educate your subscribers
- Share tips, strategies, and insights related to your niche
- Build trust and establish yourself as an authority
Emails 11-15: Making an Offer and Building Anticipation
- Start making offers and promoting relevant products or services
- Build anticipation and excitement for your offers
- Use storytelling and emotional triggers to connect with your subscribers
Here are some key takeaways to keep in mind when using the 1-15 portable sequence:
- Keep your emails short and concise: Aim for 100-200 words per email.
- Use a conversational tone: Write in a friendly, approachable tone that resonates with your subscribers.
- Focus on providing value: Make sure each email provides something of value to your subscribers.
- Use storytelling techniques: Share personal anecdotes and use storytelling to connect with your subscribers.
- Build anticipation and excitement: Use the sequence to build anticipation and excitement for your offers.
By following this sequence and providing value to your subscribers, you can build a loyal following and increase the chances of them buying from you.
Do you have any specific questions about implementing the 1-15 portable sequence?
Master the Inbox: A Deep Dive into Ben Settle’s Email Players (Issues 1-15)
If you’ve spent any time in the world of direct response marketing, you’ve heard the name Ben Settle. Known as the "pope of email marketing," Settle has built an empire on a simple, contrarian premise: send one email every single day, be unapologetically yourself, and stop obsessing over open rates.
For those lucky enough to get their hands on the Email Players 1-15 Portable collection—the early "foundational" issues of his renowned newsletter—you aren’t just looking at a stack of PDFs. You’re looking at a masterclass in psychological warfare and salesmanship. The Philosophy: Infotainment and Villainy
The core of the Ben Settle methodology, established heavily in issues 1 through 15, is Infotainment.
Most businesses send "educational" emails that are as exciting as a tax audit. Settle argues that your subscribers are bored. By combining useful information with raw entertainment—stories, rants, and polarizing opinions—you become a daily "show" they can't afford to miss.
In these early issues, Settle introduces the concept of the "Anti-Hero" or the "Villain." He teaches that being liked is a commodity; being respected and feared (for your expertise) is where the money is. What’s Inside the "Portable" 1-15 Collection?
While each issue covers specific tactics, the first 15 installments focus on building the "Email Players" engine. Key themes include:
The Daily Habit: How to overcome "writer's block" by finding email inspiration in everyday mundane tasks—from a trip to the grocery store to a bad movie.
The "Seinfeld" Sequence: Building a narrative that never ends, ensuring people stay subscribed for years, not weeks.
The Art of the Pivot: How to transition from a crazy story about a bar fight into a pitch for a $500 coaching program without losing the reader's interest.
Handling Unsubscribes: Settle famously teaches that unsubscribes are a good thing. They prune the "dead wood" from your list, leaving only the "hyper-responders" who actually buy. Why "Portable"?
The "Portable" moniker refers to the condensed, easy-to-digest nature of these early lessons. Settle’s style is punchy, aggressive, and devoid of fluff. These issues provide the "mental infrastructure" needed to survive the modern inbox, where attention spans are measured in milliseconds. The "Settle" Effect on Sales
Unlike traditional marketing that relies on "launch cycles" or "limited-time offers," the strategies in Issues 1-15 focus on steady, predictable cash flow. By training your audience to expect a pitch every day, you remove the "sales resistance" that usually kills conversions. Is It For You?
The Ben Settle approach isn't for the faint of heart. If you are afraid of offending people or feel the need to be "professional" (boring), these issues will probably shock you. However, if you want to build a cult-like following that buys everything you release, the Email Players 1-15 collection is the blueprint.
The primary way to access a portable, condensed version of the Email Players system is through the Email Players Playbook
, a 135-page "field manual" designed for travel and easy reference. This physical book is a condensed and updated version of Ben Settle's original $795.00 "Street Smart Email" course, which is no longer available elsewhere. Core Content of Issues 1-15 (Foundational Era)
While Ben Settle typically provides back issues individually for
each, the first 15 issues represent the foundational phase of his "Settle way" of marketing. Issue #1 (The Free Taste):
Settle often offers the first issue for free as a PDF to new subscribers. It features 24 different ways to make money with email
, including specific subject lines, openings, and psychological approaches. The "Daily Email" Philosophy:
These early issues established the rule of writing daily emails to bond with subscribers, build trust, and sell without sounding obnoxious. Actionable Strategies: Autoresponders:
Techniques to persuade subscribers to buy on the first contact. The "Slacker" Approach: In the world of high-stakes copywriting, Ben Settle’s
How to reduce a workday to as little as 10 minutes by focusing on high-leverage direct response principles. Entertainment as Content:
Teaching that if you aren't having fun writing the email, your audience won't have fun reading it. "Portable" Formats & Resources
For those looking for mobile or condensed access, Ben Settle provides several options: Ben Settle Mobile App Offers over 40 hours of content and daily email tips in a digital format. Email Players Playbook
A small (5 x 8) paper-and-ink manual intended for quick study and on-the-go reference. It includes two detailed appendixes on building a responsive email list from scratch for little to no cost. Compilations: Settle occasionally releases themed compilations, such as "Count of Content,"
which bundles specific monthly issues into a single physical volume for a flat fee (e.g., $700.00). How To Win The Internet - Ben Settle
Ben Settle Email Players is a high-level training system for direct response marketers centered around a monthly offline (paper & ink) newsletter. The content is designed to be highly portable and actionable, often teaching methods to reduce a workday to as little as 10 minutes through efficient email habits.
Below is a breakdown of the core content and principles found in the program, particularly for those looking to implement the "portable" lifestyle it promotes: The "Email Players Playbook" (The Core Manual)
When you subscribe, you typically receive a physical field manual (roughly 150 pages) that acts as the "portable" foundation for the system. It covers: The Settle Auto-Responder
: A 94-day daily email sequence designed to bond with new subscribers and drive sales from the first contact. Psychological Triggers
: Techniques to make sales copy "incapable of being ignored" by a core market. Monetizing Content
: Strategies for turning ordinary information into high-value offers that customers are "literally disappointed if you sell too cheaply". Content Strategies (Principles 1–15 and Beyond)
While specific monthly issues vary, the "portable" content development system revolves around these core strategies: Email Players Newsletter
Ben Settle’s "Email Players 1-15 Portable" is a specialized collection of the first 15 issues of his premium Email Players newsletter, designed for marketers who want a physical, "portable" reference of his foundational strategies.
Known for his aggressive and often controversial "infotainment" style, Settle uses this collection to teach how to turn an email list into a consistent profit-generating asset by sending daily emails that people actually want to read. 🛠️ The "Portable" Core Strategy
The primary goal of this 15-issue collection is to move marketers away from "educational" content—which Settle argues kills sales—and toward direct-response entertainment. Key Concepts Taught in Issues 1-15
The "Daily Email" Rule: Settle advocates for mailing your list at least once every day to stay top-of-mind and filter out "whiners".
The Soap Opera Sequence: Techniques for using curiosity and cliffhangers to ensure subscribers open the next day's email.
Zero-Claim Selling: How to sell products without making specific claims or even mentioning the product by name in the body copy.
The "Obvious Adams" Approach: Applying classic marketing simplicity to modern email to stand out from "guru" noise.
Celebrity Recruitment: A method for using the names and stories of celebrities to build instant authority and interest. 📚 What’s Inside the Collection
The "Portable" edition acts as a field manual, summarizing high-level concepts from the first year and a quarter of the paid newsletter. Description Email Players Playbook
Often included as a bonus, this is the "how-to" manual for his entire system. Subject Line Secrets
Access to "field-tested" subject lines that work across almost any niche. Anti-Spam Tactics
Paradoxically, he teaches that sending more email can actually reduce spam complaints. List Building
Two detailed appendices on how to build a responsive list from scratch for free. 💡 Why It Is Highly Regarded
Ben Settle is frequently cited by top industry names like Russell Brunson and Dan Kennedy as a master of email psychology.
Storytelling Ain’t The Only Way To Write Emails - Ben Settle
Unlocking the Power of Ben Settle Email Players 1-15 Portable: A Comprehensive Guide
In the world of email marketing, few names command as much respect as Ben Settle. A renowned expert in the field, Ben Settle has spent years perfecting his craft, and his strategies have helped countless marketers achieve remarkable success. One of his most popular and enduring products is the "Email Players 1-15 Portable" package, a comprehensive collection of email marketing templates and strategies designed to help marketers boost their campaigns and drive more sales.
In this article, we'll take a deep dive into the world of Ben Settle's Email Players 1-15 Portable, exploring what it is, how it works, and what benefits it can offer to marketers. Whether you're a seasoned pro or just starting out in email marketing, this guide will provide you with a wealth of valuable insights and practical tips to help you get the most out of this powerful tool.
What is Ben Settle Email Players 1-15 Portable?
The Email Players 1-15 Portable package is a collection of 15 email marketing templates, along with a range of supporting materials and resources. These templates are designed to help marketers create high-performing email campaigns that engage, persuade, and convert their target audience.
The package is called "portable" because it can be used in a variety of contexts and niches. Whether you're promoting a product, service, or opportunity, the Email Players 1-15 Portable templates can be adapted to suit your needs.
What Makes Ben Settle's Email Templates So Effective?
So, what sets Ben Settle's email templates apart from others in the market? The answer lies in their design and construction. Each template in the Email Players 1-15 Portable package has been carefully crafted to maximize response and conversion.
Here are just a few key features that make these templates so effective:
- Proven formulas: Each template is based on a proven formula that has been tested and refined over years of use. This means that you can be confident that your email campaigns will be built on a solid foundation.
- Attention-grabbing headlines: The templates include attention-grabbing headlines that are designed to capture the reader's attention and draw them into your message.
- Persuasive copy: The copy in each template is carefully written to persuade and motivate the reader, encouraging them to take a specific action.
- Clear calls-to-action: Every template includes a clear call-to-action, making it easy for the reader to know what to do next.
Benefits of Using Ben Settle Email Players 1-15 Portable
So, what benefits can you expect to gain from using the Email Players 1-15 Portable package? Here are just a few:
- Increased response rates: By using these proven templates, you can expect to see a significant increase in response rates, including opens, clicks, and conversions.
- Improved engagement: The templates are designed to engage and persuade your target audience, helping to build trust and rapport.
- More sales: Ultimately, the goal of any email marketing campaign is to drive more sales. The Email Players 1-15 Portable package can help you achieve this goal.
- Time-saving: By using pre-written templates, you can save time and effort, allowing you to focus on other areas of your marketing business.
How to Get the Most Out of Ben Settle Email Players 1-15 Portable
To get the most out of the Email Players 1-15 Portable package, here are a few tips:
- Customize the templates: While the templates are designed to be effective out of the box, customizing them to fit your specific needs and brand can help to improve their performance.
- Test and refine: As with any marketing campaign, it's essential to test and refine your email campaigns to optimize their performance.
- Use them consistently: Consistency is key when it comes to email marketing. Use the templates consistently to build trust and rapport with your audience.
Conclusion
Ben Settle's Email Players 1-15 Portable package is a powerful tool for any marketer looking to boost their email marketing campaigns and drive more sales. With its proven formulas, attention-grabbing headlines, and persuasive copy, this package has the potential to transform your email marketing results.
Whether you're a seasoned pro or just starting out, this comprehensive guide has provided you with a wealth of valuable insights and practical tips to help you get the most out of this powerful tool. So why wait? Unlock the power of Ben Settle's Email Players 1-15 Portable today and start driving more sales and revenue for your business.
Frequently Asked Questions
Q: What is the Email Players 1-15 Portable package? A: The Email Players 1-15 Portable package is a collection of 15 email marketing templates, along with supporting materials and resources.
Q: Who is Ben Settle? A: Ben Settle is a renowned expert in email marketing, with years of experience helping marketers achieve success.
Q: How do I customize the templates? A: You can customize the templates by adding your own content, images, and branding.
Q: Can I use the templates for any niche or product? A: Yes, the templates are designed to be portable and can be used in a variety of contexts and niches.
Q: What kind of results can I expect from using the templates? A: You can expect to see increased response rates, improved engagement, and more sales.
By following the tips and strategies outlined in this article, you can unlock the full potential of Ben Settle's Email Players 1-15 Portable package and take your email marketing campaigns to the next level.
Review: Ben Settle’s “Email Players 1–15 Portable” Resource
Overall Rating: ★★★★☆ (4.5/5)
If you’re familiar with Ben Settle’s no-fluff, direct-response email marketing style, you know he doesn’t waste time. The “Email Players 1–15 Portable” is exactly what it sounds like: a curated, portable list of 15 real-world email examples (players #1 through #15) that have pulled serious results.
What’s included?
- 15 actual sales emails (not templates — real campaigns)
- Portable format (PDF/mobile-friendly) — ideal for studying on the go
- Each “player” breaks down the psychology, offer, and swipe ideas
- No filler, no theory — just proven emails from Ben’s own campaigns
Pros:
- Extremely practical — you can model these immediately
- Compact and easy to review during commutes or breaks
- Ben’s commentary is blunt, funny, and actionable
- Great for copywriters, solo entrepreneurs, and info-marketers
Cons:
- Not a beginner’s guide — assumes you understand basic email marketing
- Some emails are very “Settle-style” (edgy, direct) — may not fit all niches
- Portable version lacks the full commentary of the larger Email Players course
Verdict:
If you want a quick-hit, portable reference for proven email swipes that convert, this is gold. It’s like having a pocket coach for direct-response emails. For the price (typically under $30), it’s a steal. Just don’t expect hand-holding — this is for action-takers.
Best for: Email marketers, copywriters, affiliate marketers, and business owners who want real examples, not fluff.
This report outlines the core principles and actionable strategies found in the first 15 issues of Ben Settle's Email Players newsletter. These early issues established the foundation for the "Settle-esque" style: entertaining, personality-driven, and relentlessly focused on daily sales. 📧 Core Philosophy
The primary goal of these issues is to shift from "selling products" to selling yourself as an authority.
Daily Consistency: Write every single day to stay top-of-mind and build a habit of consumption in your audience.
Infotainment: Blend valuable information with high-stakes entertainment to ensure your emails are the first ones opened.
Antagonize the "Goo-Roos": Distinguish yourself by being polarizing and honest about the hard work required for success. 🛠️ Key Strategies (Issues 1–15) List Building & Lead Generation
Early issues focus heavily on growing a responsive list without spending a fortune.
The Squeeze Page Hack: Using your privacy policy as a psychological trigger to increase opt-in rates.
Free List Building: Leveraging platforms like Twitter (X) and Facebook to "siphon" high-quality leads.
Solo Ads: Writing specific, high-converting copy for solo ads to fuel rapid list growth. Engagement & Psychology Email Players Newsletter
Monograph: Ben Settle Email Players 1-15 Portable
Introduction
In the realm of email marketing, few names command as much respect as Ben Settle. A renowned expert in the field, Ben has spent years honing his craft, and his strategies have been employed by countless marketers to achieve remarkable success. One of his most prized creations is the "Email Players" series, a collection of 15 portable email marketing strategies that have been designed to help marketers boost their campaigns and increase their revenue. In this monograph, we will delve into the world of Ben Settle's Email Players 1-15 Portable, exploring the key concepts, strategies, and benefits of this powerful marketing tool.
What are Email Players?
Ben Settle's Email Players are a series of 15 pre-written email templates that can be used to promote products, build relationships, and drive sales. These templates are designed to be portable, meaning they can be easily customized and used in a variety of marketing contexts. Each Email Player is carefully crafted to elicit a specific response from the reader, whether it's to make a purchase, sign up for a webinar, or simply engage with the marketer.
The 15 Email Players
The Email Players series consists of 15 distinct templates, each with its own unique characteristics and purposes. Here are the 15 Email Players:
- Email Player 1: The Introduction Email: A warm and welcoming email that introduces the reader to the marketer and sets the tone for future communications.
- Email Player 2: The Problem-Agitate-Solve Email: A persuasive email that identifies a problem, agitates it, and offers a solution.
- Email Player 3: The Benefits-Focused Email: An email that highlights the benefits of a product or service, rather than its features.
- Email Player 4: The Scarcity Email: An email that creates a sense of urgency by limiting the availability of a product or offer.
- Email Player 5: The Social Proof Email: An email that uses customer testimonials and reviews to build credibility and trust.
- Email Player 6: The Storytelling Email: An email that uses narrative techniques to engage the reader and convey a message.
- Email Player 7: The Curiosity-Driven Email: An email that piques the reader's curiosity and encourages them to take action.
- Email Player 8: The Exclusive Offer Email: An email that offers the reader an exclusive deal or promotion.
- Email Player 9: The Re-Engagement Email: An email that aims to re-engage inactive subscribers and encourage them to take action.
- Email Player 10: The Abandoned Cart Email: An email that targets customers who have abandoned their shopping carts and encourages them to complete the purchase.
- Email Player 11: The Upsell/Cross-Sell Email: An email that offers customers additional products or services that complement their existing purchases.
- Email Player 12: The Survey/Feedback Email: An email that solicits feedback from customers and helps to improve future marketing efforts.
- Email Player 13: The Event-Driven Email: An email that is triggered by a specific event, such as a birthday or anniversary.
- Email Player 14: The Educational Email: An email that educates the reader on a specific topic or issue.
- Email Player 15: The Transactional Email: An email that is triggered by a specific transaction, such as a purchase or subscription.
Benefits of Email Players
The Email Players series offers a range of benefits for marketers, including:
- Increased Efficiency: With pre-written email templates, marketers can save time and effort in creating effective email campaigns.
- Improved Results: Ben Settle's Email Players are designed to elicit specific responses from readers, increasing the likelihood of achieving marketing goals.
- Customization: The Email Players can be easily customized to fit the marketer's brand and messaging.
- Flexibility: The templates can be used in a variety of marketing contexts, from product launches to lead nurturing.
Conclusion
Ben Settle's Email Players 1-15 Portable is a powerful marketing tool that offers a range of benefits for marketers. With its pre-written email templates, marketers can save time and effort while achieving improved results. By understanding the key concepts and strategies behind the Email Players, marketers can unlock the full potential of this tool and take their email marketing campaigns to the next level.
If you want to master email marketing without the usual "guru" fluff, Ben Settle
’s approach—often referred to as the "Seinfeld" method of emailing—is the gold standard for daily high-engagement content.
Below is a blog post template centered around the "Email Players" philosophy, focusing on the "portable" wisdom found in his training modules and the core lessons from his early issues.
The Portable Profits of Ben Settle: Why "Email Players" 1–15 is a Marketing Masterclass
In the world of digital marketing, most advice has the shelf life of a banana. But if you look at the foundations of Ben Settle’s "Email Players" newsletter, specifically the core lessons from the early volumes (Issues 1–15), you’ll find "portable" strategies that work regardless of the platform, year, or industry.
Here is how you can use Ben Settle’s "Email Players" style to turn your daily emails into a profit-generating machine. 1. The Power of "Infotainment"
Ben Settle is the king of the "Seinfeld" email—emails about "nothing" that somehow lead to everything. The core lesson from the early issues is that people don't check their inbox to be sold to; they check it to be entertained or distracted.
The Lesson: Stop sending boring "touching base" emails. Instead, tell a story about a weird thing that happened at the grocery store, then tie it back to your product. 2. Enter the "Horde": Building a Polarizing Brand
One of the most "portable" lessons in the Email Players universe is the importance of polarization. Ben teaches that if you aren't repelling the wrong people, you aren't attracting the right ones.
The Action: Don't be afraid to take a stand. Use your emails to showcase your values and what you oppose. This builds "iron-clad credibility" even if you are brand new to the market. 3. The "Desireless" Sales Approach
Early Email Players issues frequently touch on the psychology of the sale. Ben’s 3-step formula for sales reps—Be desireless, Be excellent, Be gone—flips the script on desperate marketing.
Why it works: People pursue that which retreats. By providing value and then "leaving" (instead of begging for the sale), you become the authority figure your audience wants to follow. 4. Portable Content: Any Time, Anywhere I wrote 700 emails in 700 days... here's what happened.
, he occasionally offers digital or "portable" versions as introductory gifts or bundled training systems. Report on Email Players Issues 1-15 (Portable) The Lost Art Of World-Building In Marketing - Ben Settle
This request refers to the Ben Settle Email Players monthly newsletter and its digital accessibility through his mobile application. Email Players The "portable" element refers to the Ben Settle Mobile App
, which allows subscribers to access content on the go. While the core newsletter is traditionally a physical, "paper & ink" publication mailed to subscribers, Ben Settle provides digital access and archived content through this app to enhance portability. Ben Settle - Email Marketing Core Offering Details The Newsletter: Email Players
is an offline, high-ticket newsletter focusing on direct-response copywriting, marketing, and business strategy. The "Portable" App: Signing up for the Email Players Newsletter typically grants access to a mobile app containing over 40+ hours of content
. This allows users to study his "infotainment" style of email marketing anywhere. Content Volumes:
Ben Settle often sells or bundles specific ranges of his past newsletter issues into physical books or digital collections. For example, he has released products like the Email Players Skhema
and various "Playbooks" that distill years of techniques into single volumes. Ben Settle - Email Marketing Key Concepts Taught Based on the Email Players philosophy, the content generally covers: Infotainment:
Writing emails that are as entertaining as they are persuasive to ensure high engagement and deliverability. Daily Emailing:
The strategy of emailing your list every single day to stay top-of-mind and drive consistent sales. List Building:
Methods like the "List Swell" for creating a highly responsive audience without relying on "guru" tactics. Monetization:
Strategies for selling high-end products and monetizing content at premium prices.
For those looking for a starting point, Ben Settle often offers a free digital copy
of a newsletter issue and access to the app through his main copywriting techniques Ben Settle advocates for in these early volumes? blog - Ben Settle
Key tactics & how to apply them
- Single-thread focus: One idea, one CTA per email.
- Daily cadence: Train inbox expectation; shorter, frequent touches beat infrequent long emails.
- “Write like you speak”: Short sentences, contractions, rhetorical questions.
- Permission-first selling: Always give a reason and value before pitching.
- Consistent persona: Be polarizing to attract a loyal segment.
- Use PS effectively: Repeat CTA or add urgency.
- “Tell them what to do”: Clear, direct CTAs (buy, reply, click).
2. The Funeral Principle
Settle argues that people save boring emails for "later" (and never read them). But if you send an email that pisses them off or educates them violently, they print it out or save it to a "Ben Settle" folder. The "1.15" issue is famous for teaching how to write emails people keep in their pocket (portable), literally carrying your sales arguments with them to the water cooler.
Ethics & compliance
- Always include unsubscribe link.
- Avoid deceptive subject lines.
- Respect data protection laws relevant to your audience.
If you want, I can:
- Convert this into 15 ready-to-send email drafts (portable versions).
- Produce subject lines and full copy tailored to a specific niche. Which would you prefer?
The Pocket-Sized Profit System: Unpacking the "Email Players 1-15 Portable" Philosophy
Subject: Ben Settle Email Players 1-15 Portable
Module 5: The "Portable" Implementation Plan
You have the issues (or the knowledge of them). Now, how do you execute?
Step 1: The Daily Habit Settle is adamant about consistency. You must show up daily. Even if you have nothing to sell, you must show up.
- Technique: Set a timer for 30 minutes. Write. Stop when the timer dings. Hit send. Do not edit heavily.
Step 2: The "Settle" Sidebar In these early issues, he often discusses the layout of the email.
- The Hook: A killer subject line (often aggressive or intriguing).
- The Body: Short, punchy paragraphs. 1-2 sentences max.
- The PS: The "P.S." is the most valuable real estate. This is where the heavy selling happens.
Step 3: The Product Ladder You cannot have a "Portable" empire with just one product. Issues 1-15 emphasize the ladder: Title: Why Ben Settle’s “1:15” Rule is the
- Free Lead Magnet: Gets them on the list.
- Low-Ticket "Self-Liquidating" Offer: Pays for your ad costs.
- High-Ticket Backend: Where the real profit lives (coaching, mastermind, high-end course).
Step 1: Convert to Audiobook (Mobile Listening)
Since it is portable (DRM-free), use a text-to-speech app (like Speechify or Voice Dream) to listen to Settle’s rant while you drive. The rhythm of his angry, educational tirades seeps into your subconscious.