Note: The full title of the course is "Logo Design: From Concept to Presentation" taught by the renowned branding agency Sagmeister & Walsh.
Here is an informative blog post reviewing and exploring the course content.
This course is an efficient, process-driven pathway for designers who want a practical, end-to-end logo-design workflow and stronger presentation skills. It best serves learners who already have basic vector-tool competence and who want a repeatable methodology for client work and portfolio pieces. Combine the course with targeted practice in lettering, legal clearance, and advanced brand systems for a more complete mastery. Domestika - Logo Design - From Concept to Prese...
If you want, I can:
The most dangerous habit for a novice logo designer is opening Adobe Illustrator immediately. The Domestika course (typically taught by renowned designers like Sagi Haviv of Chermayeff & Geismar & Haviv, or similar industry experts depending on the version) drills one core principle into its students: A logo is not a drawing; it is a problem-solving tool. Note: The full title of the course is
The course opens not with software shortcuts, but with brief analysis. Students learn to ask:
The keyword here is “concept.” The instructor emphasizes that a successful logo survives the “graveyard test”—it must be recognizable as a silhouette, in a single color, and at the size of a favicon. The initial modules focus entirely on mind-mapping, mood boards, and sketching (analog, with pen and paper). If you want, I can:
Key takeaway from Part 1: You cannot skip the thinking phase. Domestika provides downloadable workbooks for competitive audits and semantic maps, which alone justify the course price.