Practical tip: Ask for a progression plan and set measurable goals (e.g., master 10 drinks in first two weeks).
The handbook is notably quiet on base pay but loud on tips. Dutch Bros employees are tipped via Square at an industry-high rate (often $5-$10/hour extra). However, the handbook clarifies:
The Dutch Bros employee handbook is unique because it enforces a culture of radical enthusiasm as strictly as it enforces food safety. For a Broista, the greatest risk isn't spilling a drink—it's failing to smile, connect, or show "love" to a customer. It is a handbook that demands you work fast, but also demands you care deeply.
The Dutch Bros employee handbook, often referred to internally as the Mafia Manifesto, serves as the definitive guide for "Broistas" to maintain company standards in speed, quality, and service. 1. Core Values & Culture
Dutch Bros emphasizes being a "people company serving coffee, not a coffee company serving people".
Speed, Quality, Service: These are the three pillars of every shift.
Positive Energy: Employees are expected to maintain a "cheerful countenance," smile at every customer, and look at the "sunny side of everything".
Engagement: You are encouraged to "greet and thank every customer with a smile" and educate them about the menu to create a "moment of special". 2. Operational Standards
The handbook and training guides detail strict technical requirements for drink consistency:
The Shot Window: Specific timing windows exist for pulling espresso shots (e.g., regular/decaf vs. white coffee).
Milk & Temperature: Precise guidelines for steamed milk temperatures (standard vs. kids' temp) and maintaining the fridge "safe zone".
Grind Adjustments: Broistas must know how to adjust the grind if it is too coarse or too fine to ensure quality shots.
Mix Lines: Specific measurements for different drink sizes (e.g., 8oz for Small, 12oz for Medium, 16oz for Large). 3. Professional Expectations
Appearance: Employees must follow specific appearance guidelines provided by their location.
Punctuality: Reliability is non-negotiable; you must show up on time and follow proper call-out procedures. dutch bros employee handbook top
Shop Upkeep: Beyond making drinks, the crew is responsible for keeping the shop "sparkling clean" and managing the music volume and content. 4. Benefits & Perks Dutch Bros provides several incentives to its "crew":
Free Coffee: Employees typically receive free drinks during their shifts.
Discounts: Significant discounts on Dutch Bros merchandise and apparel.
Education Support: Many locations offer flexible scheduling for students and programs like tuition assistance.
Growth Path: The company has a strong culture of promoting from within, allowing Broistas to level up into management or even become Shop Operators.
For the most up-to-date and specific details for your location, you can check the Shop Careers page or consult your manager for a physical copy of the current Mafia Manifesto.
Are you currently preparing for an interview or looking for specific drink recipes? Broista – Las Vegas, NV - Dutch Bros Careers
Dutch Bros Coffee maintains a culture-first approach, focusing on its core mission to "love people, make a difference, and provide extraordinary experiences". The employee handbook serves as a "roadmap" for baristas (Broistas) to uphold brand consistency and quality. Core Values & Culture
Dutch Bros culture is centered on three fundamental pillars:
Speed: Providing fast service without compromising the experience.
Quality: Ensuring every drink is prepared exactly as ordered.
Service: Treating every customer as the most important person in the business.
The Dutch Creed: A guiding philosophy that encourages optimism, a welcoming environment, and a people-first mindset. Appearance & Dress Code
Maintaining a professional yet expressive brand image is a priority: Dutch Bros Coffee Employee Training Manual Study Guide Dutch Bros Employee Handbook — Top Highlights and
The Dutch Bros Employee Handbook and its accompanying " Mafia Manifesto
" serve as the blueprint for the company’s unique, high-energy culture. Rather than just a list of rules, these documents codify a "people-first" movement that prioritizes kindness and genuine connection alongside operational excellence. The Core Value "Trifecta": Speed, Quality, and Service
At the heart of the handbook are three strategic anchors that guide every "Broista's" interaction:
Speed: Employees are trained to move with a "sense of urgency"—a controlled quickness that demonstrates respect for the customer's time.
Quality: Despite the fast pace, the handbook emphasizes that "the magic is in the details". Technical standards are strict; for example, espresso shots must pull within a specific 15–26 second window to ensure flavor consistency.
Service: This is considered the "forefront" of the business. Service at Dutch Bros means more than just a transaction; it involves maintaining eye contact, using a friendly tone, and engaging in genuine conversation.
The Dutch Bros Employee Handbook (often called the "Broista Handbook" or "Manifesto") serves as the primary roadmap for employees, establishing core values of "love, acceptance, and kindness" alongside strict operational standards. While specific details can vary by franchise, the core principles of the company culture remain consistent across all locations. Core Values and Culture
Dutch Bros emphasizes a "culture of love" in all customer and teammate interactions.
Customer Interaction: Employees are trained to treat customers as the most important people in the business, using genuine greetings, eye contact, and a friendly tone.
"The Hook Up" Strategy: Broistas are empowered to provide complimentary drinks for special occasions like birthdays or to rectify a negative experience.
Integrity: The company maintains a "Code of Business Conduct and Ethics," mandating honest, ethical behavior and prohibiting conflicts of interest. Dress Code and Appearance
The handbook allows for significant personal expression but maintains specific brand and safety requirements:
Dutch Bros employee handbook (often used alongside the internal "Mafia Manifesto") is designed to maintain a high-energy, "people-first" culture while scaling its drive-thru coffee model. It prioritizes service quality over speed
, emphasizing meaningful customer connections as the foundation of the brand. www.entrepreneur.com Core Cultural Pillars Service Over Speed Practical tip: Ask for a progression plan and
: New employees (called "Broistas") are taught to focus on getting every drink component right first. While efficiency is expected, the handbook stresses that speed naturally follows quality and positive customer engagement. The "Mafia" Dynamic
: The company fosters a "family" atmosphere where staff are expected to support one another during high-stress, busy shifts. Authenticity
: Unlike many fast-food chains, Dutch Bros encourages individual expression. Their systems are designed to leave room for staff personalities rather than forcing a strict, scripted interaction. www.entrepreneur.com Key Employee Benefits & Growth Education Subsidies : After one year of employment, staff can access up to $5,250 per year
in education benefits to support their personal development. Internal Promotion Path
: The company highlights a clear trajectory for motivated employees to move from Broista to Regional Operator
, a role the co-founder notes can lead to significant income. Immersion Training
: Onboarding begins with cultural training (stories and shared values) before operational training to ensure new hires understand the brand's priorities. www.entrepreneur.com Corporate Governance & Ethics
Dutch Bros also maintains standard professional policies accessible through their Investor Relations Governance Documents , which include: Code of Business Conduct : Outlines ethical expectations for all employees. Whistleblower Policy
: Provides a framework for reporting internal concerns without fear of retaliation. Corporate Governance Guidelines
: Establishes the broader rules for how the company is managed and overseen. Dutch Bros specific policy
, like the dress code or shift scheduling, or are you preparing for an
Why Dutch Bros' People-First Approach is a ... - Entrepreneur 14 Jan 2025 —
The very first page of the handbook (the literal "top") defines the "Third Place." For those unfamiliar, the First Place is home, the Second Place is work, and the Third Place is Dutch Bros.
The policy: Broistas are not employees; they are "hosts" of the Third Place. This section explicitly forbids "transactional apathy." You cannot just take money and hand out a drink. The handbook requires Broistas to engage in "Connection Points" (CPs) – specific conversational hooks designed to move past "What can I get for you?"
Top Requirements:
If you are caught treating the window like a vending machine, you are failing the top standard of the handbook.