Soundtoys Little Plate R2R: A Modern Take on the Classic EMT 140 Plate Reverb
The Soundtoys Little Plate R2R is a recreation of the legendary EMT 140 plate reverb, a iconic audio processor that was used on countless classic recordings. The original EMT 140 was a massive, electro-mechanical plate reverb unit that was introduced in the 1950s and became a staple in many recording studios. It was known for its rich, lush sound and was often used to add ambiance and depth to vocals, instruments, and entire mixes.
The Original EMT 140
The EMT 140 was a behemoth of a unit, consisting of a large metal plate suspended by springs and driven by a transducer. The plate was typically fed by a preamplifier and the output was usually sent through a power amplifier to drive the plate and create the reverb effect. The EMT 140 was renowned for its smooth, musical sound and its ability to add a sense of space and distance to audio signals.
The Soundtoys Little Plate R2R
The Soundtoys Little Plate R2R is a highly accurate digital recreation of the EMT 140, condensed into a plugin format that's compatible with modern DAWs. The Little Plate R2R accurately models the original's unique characteristics, including its distinctive "metallic" tone and highly musical decay.
The plugin offers a range of features, including adjustable decay time, damping, and pre-delay, allowing users to tailor the sound to their specific needs. The Little Plate R2R also includes a "Drive" control, which allows users to simulate the effect of over-driving the original EMT 140's preamplifier, adding a warm, saturated quality to the sound.
Key Features
Sound Quality
The Soundtoys Little Plate R2R delivers a rich, lush sound that's remarkably close to the original EMT 140. The plugin's modeling is highly accurate, capturing the distinctive tonal characteristics and musicality of the EMT 140. The Little Plate R2R is capable of producing a wide range of plate reverb sounds, from short, tight rooms to large, expansive spaces.
Conclusion
The Soundtoys Little Plate R2R is a must-have plugin for anyone looking to add a classic, high-quality plate reverb to their DAW. With its highly accurate modeling and intuitive interface, the Little Plate R2R is an excellent choice for producers, engineers, and musicians seeking to add a touch of vintage magic to their audio productions. Whether you're looking to create lush, expansive spaces or simply add a hint of ambiance to your tracks, the Soundtoys Little Plate R2R is an indispensable tool that's sure to become a favorite.
Soundtoys Little Plate is a streamlined plate reverb plugin inspired by the legendary
hardware unit. While the original 1957 hardware was a massive, 600-pound piece of sheet metal, Little Plate captures that warm, lush, and slightly dark character in a simple, four-control interface. Core Features & Controls
The plugin is designed for immediate usability, focusing on the essential qualities of vintage plate reverb while adding modern capabilities that original hardware could not achieve. Decay (Reverb Time): Ranges from a tight 0.5 seconds
. The infinite setting allows for creative soundscapes and "frozen" reverb tails that never fade away.
A high-pass filter (20Hz to 1kHz) that removes low-end mud from the reverb signal without affecting the original dry audio. Mod Switch:
Introduces subtle modulation into the reverb tail. This creates slight pitch variations that add movement and thickness, particularly effective on long decay times for pitched instruments like vocals or keys.
A standard dry/wet knob. When used on an auxiliary track (bus), it should typically be set to 100% wet. Technical Specifications Introducing Little Plate - Soundtoys
Title: The Shimmering Depths: An Analysis of Soundtoys Little Plate and the "R2R" Legacy
In the landscape of modern digital audio production, few tools are as universally revered as the plate reverb. Among the myriad of plugin emulations available, Soundtoys’ "Little Plate" stands as a benchmark for vintage accuracy and sonic character. While the plugin itself is officially titled "Little Plate," it is frequently colloquially referred to or associated with the term "R2R" by audiophiles and routing enthusiasts. This term, signifying "Record-to-Record" or specific tape-loop saturation, speaks to the deeper allure of the plugin: its ability to capture the nonlinear, saturated warmth of vintage hardware. This essay explores the significance of Soundtoys Little Plate, analyzing its emulation of the EMT 140, its distinctive saturation characteristics, and its enduring place in the mixing engineer’s toolkit.
To understand the prestige of Little Plate, one must first understand the hardware it models: the EMT 140. Introduced in 1957, the EMT 140 was a massive, driver-less plate reverb unit suspended in a steel frame. It was physically enormous, heavy, and required isolation to prevent external noise from entering the plate. However, its sound—lush, bright, and decay-rich—defined the sound of popular music for decades, from Pink Floyd to Led Zeppelin. Soundtoys set out not merely to create an algorithmic reverb, but to capture the specific "imperfections" of this physical giant.
This is where the association with "R2R" (Record-to-Record) or tape-like saturation becomes relevant to the Little Plate experience. In the analog domain, the signal driving a plate reverb often passed through amplifiers that could be pushed into saturation. Furthermore, the recording medium itself imparted a smoothing effect. Soundtoys Little Plate is celebrated because it does not sound sterile or purely digital; it possesses a specific "weight" and harmonic density. When the input gain is pushed, the plugin does not simply clip harshly; it saturates. This behavior mimics the "R2R" characteristics of recording to tape, adding harmonic distortion that thickens the signal. This saturation is the secret weapon of the plugin, allowing engineers to push the reverb return without it sounding harsh or fatiguing to the ear.
Another defining feature that separates Little Plate from standard digital reverbs is its modulation capabilities. Vintage plate units were subject to physical vibrations and temperature changes, which caused subtle fluctuations in the pitch of the reverb tail. A perfectly static digital reverb tail can sound metallic and unnatural. Soundtoys incorporated a modulation section into Little Plate that mimics the gentle, organic movement of the original steel plate. This movement contributes to the "shimmering" quality users often describe, creating a sense of three-dimensional space that sits comfortably in a mix without obscuring the dry signal.
The plugin’s interface and feature set also address the practical limitations of the original hardware. While a physical EMT 140 had a fixed decay time (altered mechanically by a damping pad), Little Plate offers a continuous decay control. Crucially, it also introduced a "Low Cut" filter, a vital tool for modern mixing. One of the primary issues with using plate reverb in a dense mix is the build-up of low-frequency mud. By allowing the engineer to high-pass the reverb return, Little Plate preserves the lush mid-range and high-end sparkle while keeping the low end tight and controlled—a feature that makes it indispensable on vocals and snare drums.
However, perhaps the most important aspect of Little Plate’s success is its accessibility. In the past, achieving a professional plate sound required either owning a massive physical unit or investing in expensive, CPU-heavy convolution reverbs that lacked real-time tweakability. Little Plate democratized this sound. It is CPU-efficient, intuitively designed, and offers a distinct "vibe" immediately upon loading. It encapsulates the Soundtoys philosophy: taking a "greatest hit" of audio history and packaging it in a way that encourages experimentation rather than technical drudgery.
In conclusion, Soundtoys Little Plate represents a convergence of history and modern utility. Whether referred to by its official name or through the evocative terminology of "R2R" saturation, the plugin remains a staple because it solves the eternal struggle of mixing: adding space without adding clutter. By successfully modeling the saturation, modulation, and tonal character of the EMT 140, Soundtoys created not just an effect, but an instrument in its own right—one that continues to define the sound of contemporary music.
Soundtoys Little Plate is a streamlined, vintage-inspired reverb plugin that captures the lush, warm character of the iconic EMT 140 plate reverb. It is widely praised for its simplicity, "one-knob" approach, and incredible sonic depth. The "R2R" Context When you see
attached to software, it typically refers to a well-known software cracking group. While the "R2R version" may offer the full functionality of the plugin without a license, using it carries risks like system instability, lack of official updates, and ethical concerns regarding supporting developers. Review: Soundtoys Little Plate 1. Interface and Ease of Use
Soundtoys is known for making tools that let you focus on the sound rather than the screen. Little Plate follows this philosophy perfectly. With only a few controls— Mod switch
—you can dial in a professional reverb in seconds. It’s the antithesis of "analysis paralysis." 2. Sonic Character The EMT 140 Vibe
: It nails the classic plate sound—dense, smooth, and slightly dark. It adds a "halo" around vocals or snares without making them sound "washy" or distant. Infinite Decay
: Unlike the physical hardware, Little Plate features an "Infinity" setting. This allows for massive, evolving ambient textures that never die out, making it a secret weapon for sound designers and synth-heavy tracks. Built-in Modulation
: The "Mod" switch introduces subtle pitch variations in the reverb tail, adding movement and a lush, chorused feel that works beautifully on guitars and pads. 3. Performance
Little Plate is incredibly CPU-efficient. You can easily run dozen of instances across a session without taxing your system. The
knob is a lifesaver, allowing you to clean up the "mud" in the low-end of the reverb tail directly within the plugin.
Little Plate is a "must-have" for any producer who wants a high-quality plate reverb that just works. It doesn't have the complexity of its bigger brother (SuperPlate), but that is exactly its strength. It provides instant vibe and professional polish with zero friction.
: Gorgeous vintage tone, infinite decay for ambient styles, extremely simple interface.
: Limited control for those who want deep tweaking or pre-delay settings. , or are you looking for tips on how to mix vocals using this plugin? Soundtoys Little Plate R2r
The Magic of Simplicity: Mastering Soundtoys Little Plate Plate reverb is a cornerstone of modern mixing, known for adding a lush, "two-dimensional" aura to instruments without pushing them too far back in the soundstage. Soundtoys Little Plate Go to product viewer dialog for this item.
captures the essence of the legendary EMT 140 hardware in a streamlined interface that prioritizes speed and character.
Whether you’re looking to thicken a vocal or create an infinite ambient wash, here is how to get the most out of this modern classic. 1. Beyond the Hardware: Infinite Decay
While the original mechanical EMT 140 was limited to about 5 seconds of decay, Little Plate offers a massive range from 0.5 seconds to infinity.
Tight Ambience: Use short decay times (under 1 second) to add "air" and thickness to snare drums or acoustic guitars without making the mix muddy.
Creative Sound Design: Engaging the Infinity mode allows the reverb tail to sustain forever, perfect for creating pad-like textures or "frozen" reverb transitions. 2. Taming the Tone with Low Cut
Plate reverbs are naturally warm and slightly dark. To prevent your mix from becoming "cloudy," use the Low Cut filter.
The Strategy: High-pass the reverb signal to clear out low-end buildup, especially on bass-heavy sources or when using long decay times. This ensures your lead vocal stays clear while still sitting in a lush space. 3. Adding Movement with the Mod Switch
The Mod switch is a secret weapon that introduces subtle pitch modulation to the reverb tail.
Thickening Character: This modulation creates a dreamy, "shimmering" effect that is especially noticeable on pitched instruments like keys, guitars, and background vocals.
Life and Variation: It breaks up static reverb tails, adding a layer of movement that physical hardware units couldn't achieve. 4. Workflow Tips for Faster Mixing Little Plate
’s beauty is its simplicity, but these workflow tricks from Soundtoys can speed up your process: The Little Plate Reverb Technique That Elevates Your Mix
The original EMT 140 plate reverb was a physical marvel—a massive sheet of sheet metal (usually 4x8 feet) suspended under tension inside a wooden frame, with a transducer attached. When audio hit the transducer, it vibrated the plate, creating a thick, dense, and incredibly smooth decay.
Soundtoys modeled not just the frequency response, but the modulation and distortion characteristics of a real vintage plate. The result is a reverb that:
While the crack community may argue the merits of "democratizing" software, the reality of using a Soundtoys Little Plate R2r crack is fraught with technical and ethical pitfalls.
Soundtoys Little Plate R2R emulates the classic plate reverb sound with an emphasis on analog-style warmth and musical tone. It’s designed for quick adjustments: a simple set of controls delivers convincing plate character without deep editing. The “R2R” branding evokes a tape/analog sensibility—expect pleasing coloration, dense diffusion, and smooth high-end rolloff.
The Soundtoys Little Plate is a masterpiece of audio engineering. It turns the abstract concept of "vintage warmth" into a tactile, musical tool. The quest for a "Soundtoys Little Plate R2r" crack is a quest for a ghost—an unstable, dangerous illusion of the real thing.
For the price of two pizzas, you can own the real license. You get stability, respect within the community, and a reverb that will last you through a decade of operating system updates and computer upgrades.
Do yourself a favor: Close the torrent client. Open your wallet. Download the trial. Your mix—and your computer’s security—will thank you.
Have you used the legitimate Little Plate? Share your favorite settings in the comments below. And if you see an "R2r" link, remember: Great music is built on stability, not cracks.
Little Plate by Soundtoys is a professional-grade reverb plugin inspired by the classic EMT 140 plate reverb. It is widely praised for its lush sound, simplicity, and unique "Infinity" decay feature. ⚡ Key Features Classic Plate Sound: Modeled after the legendary EMT 140.
Simple Interface: Just one knob for reverb time and one for mix.
Infinite Decay: A switch that allows the reverb tail to ring forever.
Built-in Mod: Includes a "Mod" switch to add movement to the reverb tail. Low Cut Filter: Helps prevent low-end mud in your mix. 🛠️ Common Uses
Vocals: Adds depth and space without washing out the lyrics.
Drums: Great for adding "thwack" to snares or air to overheads. Guitars: Creates a vintage, surf-rock, or ambient feel.
Sound Design: Use the "Infinity" mode for cinematic textures and pads. ⚠️ A Note on "R2R"
The term "R2R" typically refers to a well-known software cracking group. While their releases are popular in certain circles, using cracked software carries significant risks: Security: These files can contain malware or hidden miners.
Stability: Cracked plugins often crash DAWs or cause project corruption.
Ethics: Soundtoys is a small, respected company. Buying their tools supports the developers and ensures you get official updates and support.
💡 Pro Tip: Soundtoys often gives Little Plate away for free during sales or runs it for as low as $29. It is highly recommended to wait for a sale to get a legal, stable license.
To help you get the best sound possible, would you like me to:
Suggest alternative free plate reverbs that are legal and safe?
Explain how to properly mix plate reverb so it doesn't muddy your track? Compare Little Plate to the full version (SuperPlate)? Let me know which production goal you are working on!
The Soundtoys Little Plate R2R: A Comprehensive Review of this Legendary Audio Processor
In the world of audio processing, there are a select few plugins that have achieved legendary status, and the Soundtoys Little Plate R2R is undoubtedly one of them. As a revered plate reverb emulator, this plugin has been a staple in the arsenal of top producers, engineers, and mixers for years, and for good reason. In this in-depth review, we'll explore the features, sound, and uses of the Soundtoys Little Plate R2R, and examine why it's such a beloved tool in the music production community.
What is the Soundtoys Little Plate R2R?
The Soundtoys Little Plate R2R is a software plugin that emulates the sound of a classic EMT 140 plate reverb, a legendary piece of hardware that was widely used in the 1960s and 1970s by artists such as The Beatles, Pink Floyd, and Bruce Springsteen. The EMT 140 was known for its rich, smooth, and versatile sound, which added a unique ambiance to countless recordings. However, as with many vintage pieces of gear, the EMT 140 was also notoriously expensive, fragile, and cumbersome to use. Soundtoys Little Plate R2R: A Modern Take on
The Story Behind the Soundtoys Little Plate R2R
The Soundtoys Little Plate R2R was created by Chris Thomas and the team at Soundtoys, a company renowned for their meticulous attention to detail and commitment to sonic excellence. Thomas, a respected engineer and plugin developer, was tasked with capturing the essence of the EMT 140 using cutting-edge software technology. The result was the Little Plate R2R, a plugin that not only accurately emulates the EMT 140 but also improves upon its original functionality.
Key Features of the Soundtoys Little Plate R2R
The Soundtoys Little Plate R2R boasts an impressive array of features that make it an incredibly versatile and user-friendly plugin. Some of the key features include:
The Sound of the Soundtoys Little Plate R2R
So, how does the Soundtoys Little Plate R2R sound? In a word, sublime. The plugin's EMT 140 emulation is remarkably accurate, capturing the distinctive warmth, smoothness, and sense of space that defines the classic plate reverb. From the initial "slap" of the attack to the gentle decay, the Little Plate R2R's sound is nothing short of magical.
Using the Soundtoys Little Plate R2R in Your Productions
The Soundtoys Little Plate R2R is an incredibly versatile plugin that can be used in a wide range of applications, from subtle ambiance and texture to full-on special effects. Here are a few examples of how you might use the Little Plate R2R in your productions:
Conclusion
The Soundtoys Little Plate R2R is a truly legendary plugin that has earned its place in the pantheon of great audio processors. With its accurate EMT 140 emulation, intuitive interface, and wide range of features, it's no wonder that this plugin has become a staple in the arsenal of top producers, engineers, and mixers. Whether you're looking to add a touch of warmth and ambiance to your productions or create full-on special effects, the Soundtoys Little Plate R2R is an indispensable tool that is sure to deliver.
Technical Specifications
Availability and Pricing
The Soundtoys Little Plate R2R is available for purchase from the Soundtoys website and from authorized dealers. The plugin is priced at $149.
Comparison to Other Plate Reverb Plugins
While there are many plate reverb plugins available on the market, the Soundtoys Little Plate R2R stands out for its accuracy, versatility, and sonic excellence. Here's a brief comparison to some other popular plate reverb plugins:
Overall, the Soundtoys Little Plate R2R is an exceptional plugin that offers a unique combination of accuracy, versatility, and sonic excellence. If you're in the market for a high-quality plate reverb emulator, the Little Plate R2R is definitely worth checking out.
Introducing the Soundtoys Little Plate R2R: A Reverberant Masterpiece
The Soundtoys Little Plate R2R is a recreation of the iconic EMT 140 plate reverb, a legendary unit that has been a staple of music production for decades. The original EMT 140 was a game-changer in the world of audio processing, providing a rich, lush, and incredibly versatile reverb sound that has been used on countless classic recordings.
The History of the EMT 140
The EMT 140 was first introduced in the 1950s by EMT (Elektromechanische Tonstudio Geräte), a German company renowned for its innovative audio equipment. The unit was designed to provide a more practical and affordable alternative to traditional acoustic reverberation chambers. The EMT 140 quickly gained popularity among engineers and producers, who prized its unique sound and flexibility.
The Soundtoys Little Plate R2R
The Soundtoys Little Plate R2R is a meticulous emulation of the EMT 140, carefully crafted to capture the essence of the original unit. The plugin features a intuitive interface that allows users to easily navigate and adjust the various parameters, including:
Key Features
What's New in R2R
The R2R (R2R stands for "Reel-to-Reel" mastering grade) version of the Little Plate plugin boasts several significant improvements over the original, including:
Use Cases
The Soundtoys Little Plate R2R is a versatile plugin that can be used in a variety of creative ways, including:
Conclusion
The Soundtoys Little Plate R2R is a truly exceptional plugin that captures the essence of the legendary EMT 140 plate reverb. With its intuitive interface, wide range of applications, and meticulous attention to detail, the Little Plate R2R is an indispensable tool for producers, engineers, and musicians looking to add a touch of classic character to their productions.
Specifications
System Requirements
Availability
The Soundtoys Little Plate R2R is available for purchase from the Soundtoys website, with a introductory price of $149.
Little Plate by Soundtoys is a fan-favorite reverb plugin inspired by the legendary EMT 140 plate reverb. It is known for its lush, warm, and simplistic design.
Here is a blog post exploring why this plugin remains a staple in modern music production.
Soundtoys Little Plate: The Soul of Plate Reverb in One Knob
Plate reverb is the sound of the 1950s and 60s. It’s the shimmering tail on a Motown vocal and the dark, moody space in a classic rock ballad. While the original hardware weighed over 600 pounds, Soundtoys has managed to condense that massive soul into a single, elegant plugin: Little Plate. The Beauty of Simplicity
In an era of plugins with hundreds of sliders, Little Plate is a breath of fresh air. It centers around a few key controls: Decay Time: Adjusts the reverb tail from short to "infinite." Controls the wet/dry signal balance. Tames the low-end mud often associated with dense plates. Mod Switch: Accurate recreation of the legendary EMT 140 plate
Adds subtle pitch modulation for a thicker, more lush texture. Why Producers Love It The "Infinite" Tail:
Unlike the original hardware which capped at about 5 seconds, Little Plate can go forever. This makes it a secret weapon for ambient soundscapes and cinematic pads. Instant Vibe:
It adds a "pro" sheen to vocals and drums instantly. It feels like part of the source material rather than an effect sitting on top of it. Low CPU Overhead:
You can drop it on twenty tracks without your DAW breaking a sweat. Pro Tips for Your Mix
Use a 2-second decay with the Mod switch on. It creates a classic, velvety space that sits perfectly behind the lead.
Crank the Low Cut to around 200Hz. This keeps the kick drum clean while giving the snare a massive, explosive snap. Sound Design:
Turn the Decay to "Infinity" and automate the Mix knob to create swelling transitions between song sections. A Note on "R2R" and Software Safety
When searching for software online, you may encounter terms like "R2R" (a well-known "warez" group). While it might be tempting to seek out unofficial versions, there are significant risks to consider:
Unofficial installers often contain malware or "trojans" that can compromise your personal data. Stability:
Cracks are notorious for crashing DAWs and causing project files to become corrupted.
Buying the official plugin ensures you get updates for new operating systems (like Apple Silicon) and technical support.
The Soundtoys Little Plate is a streamlined electromechanical reverb plugin inspired by the legendary EMT 140 plate reverb. It was meticulously developed after Soundtoys engineers analyzed and modeled five original hardware units to capture their characteristic warm, lush, and slightly dark tone. Core Features and Design
While many digital emulations focus on complex controls, the Little Plate emphasizes simplicity with just three primary knobs and a single switch:
Decay Time: Unlike the original hardware, which was limited to roughly five seconds, Little Plate extends this range from 0.5 seconds to Infinity—a mode where reverb tails never fade.
Mix: A standard wet/dry control to balance the processed and original signals.
Low Cut: Helps prevent "muddy" mixes by taming low-frequency build-up in the reverb signal.
Mod Switch: Introduces slight modulation to the reverb tail, adding a dreamy, thickening character that distinguishes it from strictly faithful historical recreations. Evolution to SuperPlate
Little Plate served as the foundation for the more advanced Soundtoys SuperPlate, which expanded the concept by including:
Five Plate Styles: Models of the EMT 140, EMT 240, Audicon, EcoPlate III, and Stocktronics RX4000.
Preamp Options: Choice of tube, transistor, or clean preamps to add analog-style saturation.
Extended Controls: Built-in pre-delay, decay ducking, and parametric EQ. Technical Availability Little Plate - Soundtoys
Soundtoys Little Plate is a streamlined plate reverb plugin inspired by the legendary EMT 140 electromechanical reverb. While "R2R" is not an official version name from Soundtoys, the plugin itself is designed to capture the "warm, rich, and slightly dark" analog character of vintage hardware. Core Features & Capabilities Introducing Little Plate - Soundtoys
Title: Soundtoys Little Plate (R2R) – Still the king of quick vibe? (Legacy discussion)
Body:
I know we’ve moved on to SuperPlate (and yes, the extra models are nice), but can we take a minute to appreciate the Little Plate R2R era?
For those who weren't around: before the full Soundtoys 5 bundle got its big UI overhaul, Little Plate was the "lite" version of their EMT 140 algorithm. The R2R (Request to Remove/Return to Race) scene kept this thing alive on legacy systems for years.
Why it still matters in 2025:
The catch: You lose the modern modulation and the 140 Plate B algorithm. But honestly? The original single algorithm in R2R form is the perfect "drum crush" reverb. Snare verb to 100% wet? Chef’s kiss.
Question for the group: Do you still keep an old R2R copy on your backup drive, or did you finally cave and buy SuperPlate for the resizable GUI?
Let’s keep the comments clean—no links, just memories and workflow talk.
P.S. If you are actually using the legit license, respect. Soundtoys earned the upgrade. This post is purely historical/archival.
Soundtoys Little Plate is a minimalist, high-end reverb plugin modeled after the iconic EMT 140 plate reverb. While highly intuitive, it includes features that go beyond the limitations of the original 1957 hardware, such as infinite decay times and built-in modulation. Core Features & Controls
The interface is designed for speed, featuring only four primary controls to shape the reverb:
Decay Time: Adjusts the length of the reverb tail from 0.5 seconds to infinity. Setting it to "Infinity" creates a frozen, pad-like effect that never fades.
Low Cut: A high-pass filter (20 Hz to 1 kHz) used to tame the bass-heavy "boominess" typical of plate reverbs, helping the effect sit better in a mix.
Mix: Controls the dry/wet balance. Note that the dry signal only starts to fade significantly after the knob passes 70%, emulating how plate reverb was traditionally used on an auxiliary bus.
Mod Switch: Introduces slight pitch-shifting and chaotic variations to the reverb tail. This is ideal for smoothing out long decays on pitched instruments like vocals or guitars. Practical Mixing Techniques Little Plate - Soundtoys
At $49, Little Plate is one of the most affordable high-end reverb plugins on the market. To put that in perspective: a single trip to a coffee shop for a week costs the same. Soundtoys also runs frequent sales (Black Friday, Summer Sale) where the price drops to $29 or even $19 if bundled.