Apple uses the San Francisco family (SF Pro / SF Display / SF Text) for Keynote slides since around 2016–2017. Historically they used Myriad (2002–2017) and before that Apple Garamond and Helvetica/Helvetica Neue in system/UI contexts.
Knowing what font Apple uses is only half the battle. How they use it is what creates the iconic look. what font does apple use in their keynote presentations
#000000) with pure white text (#FFFFFF). No gradients. No shadows.For over a decade, the face of Apple’s keynotes was Helvetica. Specifically, Apple favored Helvetica Ultra Light or Helvetica Neue, particularly during Steve Jobs’s tenure. Helvetica, a neo-grotesque sans-serif typeface developed in 1957, was the darling of the International Typographic Style. Its neutral, clean, and highly legible forms aligned perfectly with Apple’s design language of aluminum, glass, and minimalism. Which font does Apple use in Keynote presentations
On a keynote slide announcing the first iPhone or the MacBook Air, Helvetica’s thin weights created a sense of airy sophistication. The vast negative space around a single line of 150-point Helvetica Light told the audience: This is simple. This is elegant. However, Helvetica had a flaw. At very small sizes or on low-resolution digital projectors, its tight apertures (the open spaces in letters like ‘c’ or ‘e’) could close up, making text slightly difficult to read. For a company obsessed with user experience, this was a subtle but persistent irritation. Massive Weight Contrast: Headlines are often thin (SF
Apple doesn't use just one version of San Francisco in its keynotes. They use a carefully layered hierarchy:
Notable Keynote Examples using SF Pro:
SF Pro Text (for small sizes) and SF Pro Display (for large sizes). Keynote slides use SF Pro Display for headlines and SF Pro Text for body copy.